The look and purpose of shopfronts have changed significantly over the years, from early tradesmen with simple swinging signs through to the lavish mix of structural glass, creative lighting and technology that we see with modern shopfronts.

What is interesting, however, is that for all the change we have seen in how shopfronts are structured, laid out and used, they still rely on the same three components; a sign, a window and a door.

Your shopfront is vital to conveying not just your products but what matters to you and your brand. Here is what we can learn from successful shopfronts of the past.

Embrace Local Culture

As many shops become increasingly homogenised, it is more important than ever to be mindful of the local area in designing your shopfronts.

Having stores that embraced traditional designs, colours and materials will help your store to stand out and give the appearance of an established part of the local community.

The Liberation Of Glass

Most of the design developments from the earliest fixed storefronts were influenced by the availability of early glass.

The reason for many bow windows (window frames which curve outwards into the street) is to allow for as much light as possible despite the thick latticed window frames that would hold several smaller panes.

The invention of plate glass and the removal of the bizarre Glass Tax of the 18th century helped to create the first waves of highly elaborate glass, typically paired with iron supports.

This has continued to advance to the point that many storefronts are made up entirely of glass, with a lot of space to advertise and sell their wares. Take full advantage of that freedom.