When it comes to making a perfect shopfront to draw in customers, the first step is to contact the experts to set up a structural glass facade that creates a canvas of possibility within your shop window space.

The first step relies on glass experts, but the next step of filling that canvas with interesting ideas requires some interesting design ideas, creative licence, imagination and a knowledge of what your target customer wants to see.

Your window display is the first impression your store will make on a customer and acts as a physical extension of other forms of advertising, so it is essential that they catch the eye and bring in eager customers.

Here are some top tips for creating the best window display possible.

Be Original, Or At Least Avoid Cliche

The easiest way to grab someone’s attention is to show them something they have never seen before, although as anyone who has set up a marketing campaign knows, originality is much easier in theory than in practice.

Instead, be authentic. Be unashamedly yourself, and try to resist the temptation to chase marketing trends and end up late to the party.

That does not mean not following popular seasonal themes, but avoid the standard, almost expected conventions.

Know Your Focal Points

Eye-level sells, and whilst this bit of shopper psychology is usually used for product placement, it also matters for window displays as well. The first product a customer will see will be directly at their eye level, so make sure that is your main flagship or the centrepiece of a range.

Sell Lifestyles Rather Than Products

If you know your customers, you know not only the type of person they are but also the type of person they want to be, and in many cases selling that dream will lead to greater successes in display designs.

This is not always a universal rule, of course. Some customer bases want no-nonsense displays, and that can be just as effective as a form of counter-marketing.